Liberty Intercept Blog

Packaging on Twitter

Posted by Elaine Spitz on Feb 14, 2012 10:39:00 AM

I’ve been a Twitter participant/enthusiast for about three years. For the uninitiated, Twitter is an online social networking service which claims 300 million users as of last April and continues to grow. With four Twitter profiles and upwards of 12,000 Tweets combined I can tell you, truly, I learn something each day from my fellow Tweeters. Let me share a few useful tidbits I’ve gleaned about packaging, converting, manufacturing, safety, sales, marketing, and customer service on Twitter.

Packaging: from @packagingdiva (JoAnn Hines), if you share a packaging challenge with The Diva and her connections, you will solve it quickly, making myriad new friends along the way.

Customer Service: from @thesaleslion (Marcus Sheridan), if you’re bold, decisive and make your blog content useful for your audience, you’ll rapidly gain and maintain customer loyalty. Another premium customer service role model is @Zappos (Zappos Shoes Online)

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Topics: B2B, customer service

Corrosion Problems - The Big (Bad) Picture

Posted by Elaine Spitz on Feb 7, 2012 10:17:00 AM

We talk about corrosion every day in our business. Corrosion costs the United States over $276 billion per year, according to this vivid video depiction by NACE International produced for the PBS series "Spotlight On..."

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Topics: Intercept Technology packaging, anti-corrosion

Packaging and Buried Treasure

Posted by Elaine Spitz on Feb 2, 2012 9:15:00 AM

From guest blogger Albert Greenhut of EMI.

I recently spent a year working in South Africa. The majority of my working hours were spent navigating the winding streets of townships helping organize and manage HIV/AIDS educational programs for kids. In my free time I tried to put myself in fun adventurous situations, like bungee jumping over the Zambezi River (in which I rafted down the class 5 rapids the day before), island hopping in northern Madagascar, safaris, climbing Kilimanjaro, and hunting in the South African bush.

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Topics: Intercept Technology packaging, better packaging, anti-corrosion barrier packaging, good packaging matters

Packaging - Improvements in Aseptic Cartons

Posted by Elaine Spitz on Jan 31, 2012 8:31:00 AM

Milk was first delivered in glass bottles on January 11, 1878. What an amazing convenience that must have been in the days when home refrigeration as we know it was not an option. Both the delivery service and the convenient packaging made life easier, while creating new business opportunities for cattle farmers and glassmakers.

Today I learned that aseptic milk cartons (invented by Tetra-Pak), which are shelf-stable and do not require refrigeration, have long ago overtaken the old-fashioned glass bottle and, as Web Packaging describes it: "As a result, the aseptic carton, which predominates in Europe and Asia, has also made the refrigerated carton an afterthought in most of the world." The importance of this aseptic milk carton cannot be understated, as it allows people in developing countries to have easy, safe, convenient sustenance in the form of milk that keeps for months without refrigeration. We've mentioned here before that packaging can solve the world's hunger problem - this is clearly a step in the right direction.

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Topics: Intercept Technology packaging, innovation in packaging, cost of goods reduction, world hunger

Packaging Sales = Transfer of Enthusiasm

Posted by Elaine Spitz on Jan 25, 2012 4:15:00 PM

By now you may have sensed the recurring theme of our recent posts, that of enthusiasm. This guest post by returning guest blogger Albert Greenhut, of EMI, hits the nail right on the head. Credit Albert for the photo of our enthusiastic sales team, at left.

Going from the high energy, high activity, and steady thump, thump, thump of the bag making machines to the muted skepticism and hushed conversations at the start of a sales meeting was a study in contrasts. The bag machines kept that steady beat going, no interruptions, no thoughts of anything but doing the job, making the bags, getting it done. The sales meeting, by contrast, was designed to see if that same dedication to getting the job done could be transferred to people, instead of transfer of film through the dancer rolls, the goal was training and a transfer of enthusiasm to the people. Joe Spitz and John Murphy both verbalized that at the beginning of the Liberty distributor training session: sales is the transfer of enthusiasm.

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Topics: Intercept Technology packaging, industrial packaging

Barrier Packaging Training in Boston

Posted by Joe Spitz on Jan 17, 2012 6:45:00 AM

We had just finished our Intercept packaging training program and all the satisfied guests were headed back to their Friday afternoon routines, save one, Liberty’s Tennessee representative, Steve.  He had flown in from Nashville and was approaching the third evening of his stay. In his previous occupation, Steve was a Budweiser sales representative and can tell you anything you could possibly want to know about beer; okay I think you get it, Steve is fun.  Let’s go to Boston.  Elaine, Steve, and I jumped into the Volvo and drove directly to the best value in the City of Boston: the city-run parking garage under the Boston Common.

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Topics: barrier packaging, boston

Packaging Uncontained Enthusiasm

Posted by Elaine Spitz on Jan 13, 2012 10:50:00 AM

Today's guest post was contributed by Albert Greenhut of EMI. We happily welcome his input - Albert's photo and bio appear below the article.

I was once invited to be a salesman for a supply company. I have been told that I am personable and relatively well spoken, leading this HR representative to make such an offer. I mulled over this decision and turned down the offer because I thought that under the pressure of a sale I couldn’t perform, or that I would find my silver tongue corroding under pressure.

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Topics: corrosion, barrier packaging, vci, industrial packaging

Intercept Technology Packaging - the Jim Thorpe of Packaging

Posted by Joe Spitz on Dec 21, 2011 9:40:00 AM

I was watching my beloved Patriots last Sunday and, at the risk of alienating football fans dedicated to other teams, I am continually impressed by Coach Bill Belichick’s methodology. Strange as it may seem, his methods are personal for me because of the barrier packaging we represent.  Belichick’s personnel system flies in the face of what is conventional today and this approach is similar to our Intercept Technology barrier packaging. Let me explain.

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Topics: Intercept Technology packaging, heavy duty barrier, mining equipment, electronics packaging

6 Steps to Creating a Rust Inhibition Program

Posted by Joe Spitz on Dec 14, 2011 8:18:00 AM

Liberty Packaging’s Recommended 6 Steps to Placement of Rust Inhibition Program

 1. Know that nature is fluid:  Where man’s understanding is derived from categorizing, nature is fluid and sometimes unpredictable. The atmosphere is ever changing.  Sure, in general, there are corrosive areas where it becomes more difficult for companies to ship and store, but that cannot always be predicted.
    Dramatic events such as:
    volcanos, tsunamis, earthquakes, wind storms, and hurricanes
    along with the understated variations such as:
    temperature changes, humidity, dew point changes, seasonal vegetation decay
    and man’s contributions to the atmospheric change with:
    emission releases and landfill placements
All can increase the amount of dust, soot, and corrosive gases in the atmosphere ready to rust your hard earned products. For this reason unanticipated problems may occur in areas where your company may have shipped previously without problems. If your product has value to you and your customer, prepare for the worst.

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Topics: anti-corrosion, anti-corrosion barrier packaging

Packaging: It's All in the Swing

Posted by Joe Spitz on Dec 6, 2011 9:43:00 AM

The weather has been unseasonably warm in New England recently, allowing us in this hardy group to participate in outdoor activities such as one of my favorites, hitting golf balls at the driving range. Because of surgery and the subsequent recovery, I haven’t been able to golf for the last few years, but with nice weather and a now-healthy body, it was great to swing the club at the ball again. Of course, for a rusty golfer, there were more misses than that crisp feeling of striking the ball cleanly.

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Topics: better packaging, good packaging matters, packaging industry, protective packaging



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