Liberty Intercept Blog

Because Liberty Packaging is in the industrial packaging business, when information comes out regarding exporting, we pay attention.  The big picture in this fragile economy requires U.S. manufacturers to export more and Liberty Packaging wants to do our part to help.  For our economy to grow and come out of this unemployment slump, we can’t depend upon our government or U.S. consumers to drive sales; there is not enough demand here for the type of high value manufactured goods that our country produces.  As most every informed citizen knows, a great quantity of the manufacturing of low end consumer goods has left our shores to be produced in economies with less expensive labor.

Two servicemen showed up at 10 a.m. and opened the three large boxes of washing machine replacement parts that had been decorating our living room for a week. The protective packaging consisted of a corrugated three foot cube box - no inner packing materials; some loose corrugated supports - no bubble wrap, no newspaper, no packing peanuts, no air pillows - nothing to cushion the item inside. Evidently, a simple corrugated carton could not withstand whatever treatment it received in the warehouse and during shipment. The rigid nylon bearing tub part, essential to the job, was cracked on two sides - not usable.

Packaging is what catches your eye in the cereal aisle at the grocery store. It's the reason you gravitate to those great headphones in the big box electronics store or that geegaw on the checkout counter at the 24-hour shop near your office. Packaging, or more accurately, packaging design, when well thought out and executed, speaks to you, the target audience, and draws you in. Colors, brand names, materials, fonts, inks, logos, taglines, and mission statements, often more than what the product actually is or does, will dictate your purchase.