---
title: "Packaging: Your Economic Moat"
description: 2013 World Chess Championship Viswanathan Anand vs Magnus Carlsen illustrates efficiency and value proposition. Intercept Technology Packaging
---

[Liberty Intercept Blog ](https://www.libertypackaging.com/blog)

# [Packaging: Your Economic Moat](https://www.libertypackaging.com/blog/bid/102351/packaging-your-economic-moat)

 Written by [Elaine Spitz](https://www.libertypackaging.com/blog/author/elaine-spitz) | Jul 17, 2014 3:20:00 AM

Value Proposition: a positioning statement that explains what benefit you provide, for whom, and how you do so in a way that is unique from your competitors. It describes your target buyer, the problem you solve, and why you're distinctly better than any alternative.*

Economic Moat: a term coined and popularized by Warren Buffet, refers to a business' ability to maintain an advantage over its competitors to protect long-term profitability and market share from competing firms.**

The following short video illustrates how a small sacrifice can lead to a big win:

*From Forbes [4 Steps to Building a Compelling Value Proposition](http://www.forbes.com/sites/michaelskok/2013/06/14/4-steps-to-building-a-compelling-value-proposition/)

**From Investopedia [What Is an Economic Moat?](http://www.investopedia.com/ask/answers/05/economicmoat.asp)

<http://www.investopedia.com/ask/answers/05/economicmoat.asp>

Intercept Technology Packaging products fit within a sustainability strategy because they are reusable, recyclable, do not contain or use volatile components (No VOCs, Not a VCI) and leave a smaller carbon footprint than most traditional protective packaging products.  

[View full post](https://www.libertypackaging.com/blog/bid/102351/packaging-your-economic-moat)

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