The end of the year is always marked by all sorts of lists and countdowns. I enjoy the symbolism of ending one chapter and beginning of another, and there is no more natural time than now to do this.
Liberty Intercept Blog
Peter Drucker*, the father of modern management, wrote, “the purpose of a business is to generate new customers, and only two functions do that: marketing and innovation. All other business functions are expenses.” A strong brand is invaluable as the battle for customers intensifies every day.