Peter Drucker*, the father of modern management, wrote, “the purpose of a business is to generate new customers, and only two functions do that: marketing and innovation. All other business functions are expenses.” A strong brand is invaluable as the battle for customers intensifies every day.
Liberty Intercept Blog
Packaging the Remarkable List - 2014
Posted by Elaine Spitz on Jan 2, 2015 10:53:00 AM
The end of the year is always marked by all sorts of lists and countdowns. I enjoy the symbolism of ending one chapter and beginning of another, and there is no more natural time than now to do this.
Topics: barrier packaging, Statue of Liberty, innovation, Static Intercept
Packaging A Superior Brand
Posted by Elaine Spitz on Sep 24, 2012 10:17:00 PM
Peter Drucker*, the father of modern management, wrote, “the purpose of a business is to generate new customers, and only two functions do that: marketing and innovation. All other business functions are expenses.” A strong brand is invaluable as the battle for customers intensifies every day.
Topics: Intercept Technology packaging, Bell Labs, Statue of Liberty