Value Proposition: a positioning statement that explains what benefit you provide, for whom, and how you do so in a way that is unique from your competitors. It describes your target buyer, the problem you solve, and why you're distinctly better than any alternative.*
Economic Moat: a term coined and popularized by Warren Buffet, refers to a business' ability to maintain an advantage over its competitors to protect long-term profitability and market share from competing firms.**
The following short video illustrates how a small sacrifice can lead to a big win:
*From Forbes 4 Steps to Building a Compelling Value Proposition
**From Investopedia What Is an Economic Moat?
Intercept Technology Packaging products fit within a sustainability strategy because they are reusable, recyclable, do not contain or use volatile components (No VOCs, Not a VCI) and leave a smaller carbon footprint than most traditional protective packaging products.