I have the black and white map (at left) hanging in my house. It is a digital map of all of the flights across the world over the course of one day. When I am feeling pensive I look at it and think how small the world can be and how quickly I can get, literally, anywhere. On the other hand, the colored map (below right) shows the trade routes of British (yellow), Dutch (green), and Spanish (red) from 1750 and 1800. It’s amazing what 200 years can do.
Liberty Intercept Blog
Posted by Elaine Spitz on Jan 22, 2014 10:54:00 PM
The weather has been unseasonably warm in New England recently, allowing us in this hardy group to participate in outdoor activities such as one of my favorites, hitting golf balls at the driving range. Because of surgery and the subsequent recovery, I haven’t been able to golf for the last few years, but with nice weather and a now-healthy body, it was great to swing the club at the ball again. Of course, for a rusty golfer, there were more misses than that crisp feeling of striking the ball cleanly.
Posted by Elaine Spitz on Aug 30, 2011 6:23:00 AM
I asked Simon Twilley of Pack TV to supply me with a blog post topic. His quick answer was this: "Protective Packaging, the unsung hero of Consumer Packaged Goods, or Fast Moving Consumer Goods". While his alternative title, "Why All That Arty Farty Brand Stuff Would Never Get To The Shelf Without Protective Packaging" was a bit tongue-in-cheek, the topic is valid, as new materials, converting methods, printing, and labeling flood the consumer marketplace.
The US Military has packaging specifications to which companies packing products for military use, if so designated in their contract, should adhere. The central document is the MIL-STD-20731E Standard Practice for Military Packaging. This 183 page document has a great deal of information for contractors to follow, including definitions such as what is reusable, what is consumable, how to prepare the product for packaging, marking, etc. The 2073 document also includes the methods on how to package. For instance, Method 41 – “Watervaporproof bag, heat sealed. The item, preserved, wrapped, and cushioned as required in 22.214.171.124, shall be enclosed in a close fitting heat sealed bag conforming to MIL-DTL-117, Type I, Class E, Style 1, 2 or 3; or Type I, Class F, Style 1; or Type II, Class E, Style 1. (Note: For electrostatic protection refer to 126.96.36.199.)”.
Packaging is the third largest industry in the U.S. Packaging is a $100+ billion a year industry and growing as technology continues to develop new materials and processes based on consumer demand for quality, safety and more earth-friendly applications.
Because Liberty Packaging is in the industrial packaging business, when information comes out regarding exporting, we pay attention. The big picture in this fragile economy requires U.S. manufacturers to export more and Liberty Packaging wants to do our part to help. For our economy to grow and come out of this unemployment slump, we can’t depend upon our government or U.S. consumers to drive sales; there is not enough demand here for the type of high value manufactured goods that our country produces. As most every informed citizen knows, a great quantity of the manufacturing of low end consumer goods has left our shores to be produced in economies with less expensive labor.
Two servicemen showed up at 10 a.m. and opened the three large boxes of washing machine replacement parts that had been decorating our living room for a week. The protective packaging consisted of a corrugated three foot cube box - no inner packing materials; some loose corrugated supports - no bubble wrap, no newspaper, no packing peanuts, no air pillows - nothing to cushion the item inside. Evidently, a simple corrugated carton could not withstand whatever treatment it received in the warehouse and during shipment. The rigid nylon bearing tub part, essential to the job, was cracked on two sides - not usable.
Packaging is what catches your eye in the cereal aisle at the grocery store. It's the reason you gravitate to those great headphones in the big box electronics store or that geegaw on the checkout counter at the 24-hour shop near your office. Packaging, or more accurately, packaging design, when well thought out and executed, speaks to you, the target audience, and draws you in. Colors, brand names, materials, fonts, inks, logos, taglines, and mission statements, often more than what the product actually is or does, will dictate your purchase.