Liberty Intercept Blog

Why Good Packaging Matters

Posted by Elaine Spitz on Apr 21, 2011 7:55:00 AM

Packaging is the third largest industry in the U.S. Packaging is a $100+ billion a year industry and growing as technology continues to develop new materials and processes based on consumer demand for quality, safety and more earth-friendly applications.

The Packaging Studies Department at San Jose State University beautifully outlines in its online materials exactly why the packaging industry commands attention: "Packaging is a unique discipline that blends science and technology, design, marketing and business principles."

Years ago the primary goal of packaging was to get the product safely from factory to shelf. At that time, the only ways to learn about a new product were TV or print ads, or at point of purchase.

Now TV ads are deemed too costly for many and plenty of print publications have shuttered their operations. The game has changed greatly over the last ten years. Online ads and social media help manufacturers gain traction for a new product, but the visual of their product packaging is key to grabbing the attention of the consumer. Safety is first and foremost: tamper-proof packaging and freshness dates are de rigeur for foods, liquids, and medicines. Informing the customer of nutritional value and usage recommendations is required.

Above all, the look and feel of the package itself must catch the eye of your audience. Because we have too many choices, we're superficial when it comes to retail goods; if the outside of your package doesn't grab us, you've lost an opportunity to educate us on the value of your product.

Today, packaging professionals are often involved with product development, ensuring the product is delivered safely into the hands of us, the grateful consumers. Good packaging matters, because it's the key to a successful business.

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Intercept Technology Packaging products fit within a sustainability strategy because they are reusable, recyclable, do not contain or use volatile components (No VOCs, Not a VCI) and leave a smaller carbon footprint than most traditional protective packaging products.  

Topics: good packaging matters, packaging, protective packaging

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