Over 110 million Americans tuned in to watch the Super Bowl in 2012, and for three straight years the Super Bowl has broken its own viewer record, priming this years’ (2013) to be, again, the most viewed television event in history (even before the official numbers come out). There is the typical build up and fanfare surrounding the event, and why not; it is the quintessential BIG American event. This year was different. The story lines set this one apart: two young coaches who are brothers (who probably have the fiercest rivalry and adoration for each other), an all-time great retiring, a mid-season second year backup quarterback turned sensation, and the list goes on. My favorite story line, albeit a quiet one, had to do with Joe Flacco.
News about athletes has been trending in the wrong direction over the past few years, more and more negative things, and we forgive them because they can jump high, run fast, or throw hard. Joe (yes we are on a first name basis) has kept his nose clean. He seems calm and collected at all times. Even during crunch time of the biggest games it looks like his pulse might peak at 75 beats per minute. His own father has even described him as dull. To ESPN “Joe is dull… As dull as he is portrayed in the media, he’s that dull. He is dull.” His father, not to beat the point to death, even speculated that some of Joe’s funny wedding pictures couldn’t have been his idea, because they were too funny. “I guarantee none of it was Joe’s idea.”
All jokes aside, Joe Flacco has been a model of consistency, quietly delivering top of the line results for his team en route to a Super Bowl Victory. In this postseason alone he has 11 touchdowns and 0 interceptions, with a stellar, 117.2, quarterback rating. He has started 93 out of a possible 93 games for his team over the course of his five-year career, including the record 5 out of 5 years he made the playoffs to start his career. Now that he is the Super Bowl MVP, Joe Flacco is starting to become mildly newsworthy. The reason this is relevant is because this Super Bowl was dragged down by inconsistency in one of the things we take for granted: lighting. The game stopped for about 30 minutes due to a power failure. 110+ million people did nothing but stare at a dark screen or the occasional analyst for the entire half hour. It is odd that Joe doesn’t make the news for consistency, but the lighting makes huge news and political waves for inconsistency.
Intercept Technology packaging has a long track record of consistent ESD and corrosion protection, we have some accolades but we know we are only as good as our last job; we always keep our eyes on the next horizon ready for new challenges, knowing that our next job will demand our best. Our product requires only a simple process and this fits in with our general philosophy, that the best kind of protection is a simple one that you do not need to worry about.
Speaking of guys named Joe, Liberty Packaging has its own Super Joe…your answer man for all things packaging. You can reach Joe Spitz here: email@example.com
From the desk of Albert Greenhut of Engineered Materials, Inc.
Intercept Technology Packaging products fit within a sustainability strategy because they are reusable, recyclable, do not contain or use volatile components (No VOCs, Not a VCI) and leave a smaller carbon footprint than most traditional protective packaging products.