My wife returned from her business trip to Las Vegas with a gift for me. Elaine said the trade show she visited was fascinating, but my mind was focused on the shiny gift bag she held in her hand.
The smallish, designer, bottom and side gusseted, heavy card stock bag is a distinguished, full-color print to match the color scheme of the product inside. From the flat bottom, the shape tapers inward toward the opening, which features a die cut handle and ribbon closure. Inside the bag is a box surrounded by clear shrink wrap.
After tearing off the shrink film (don’t they make thin films so strong and puncture-resistant these days? Amazing!), I couldn’t find the entrance point to this box. Like the bag, the box is beautiful. It’s made of paperboard with a designer liner on the inner wall and grain-embossed liner on the outer wall. The Jean Phillippe Patisserie company logo is embossed in copper ink on a raised background on one outside panel.
In my quest to get at what I knew were chocolate truffles, I tried pushing one side wall through to see if it was an inner tray inside a liner top. That didn’t work, but I did notice a flap coming off the top panel. It snap-released back and I realized it’s a magnetic closure. The magnet was inserted inside the flap that adhered to one of the side panels as the closure. Two flaps fold out and inside is the treasure: two trays of chocolates - six in each tray. Delicious.
It’s difficult to judge whether these expensive chocolates taste better than others I’ve enjoyed in lesser packaging; I love chocolate regardless of its surroundings. For sure, while I was discovering this bag and box, it felt like special; like an adventure into elegance. Of course, that is the intention of the Jean Phillippe Patisserie - to allow for an appreciative moment for quality, care, taste, refinement, and creativity. This unique packaging did that for me.
That moment, and those short-lived tasty chocolates, were a nice gift from Elaine and reminded me that attractive, innovative packaging is a great adjunct to marketing and advertising, as well as providing high-quality protection for the product inside.