Liberty Intercept Blog

Packaging The Terminator

Posted by Elaine Spitz on Nov 4, 2013 12:24:00 PM

Do you remember The Terminator? No, not the Governator, the Terminator. In those movies there was always the moment where you believed The Terminator was done for. Then he (or she, let’s not forget number three) would recoup from his or her injuries, sometimes melting down to the molten base metallic goo and then reforming into his terrifying self.

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Topics: barrier packaging, manufacturing, plastics

Game on: Egg vs Peanut; Intercept Packaging vs Nature's Packaging

Posted by Joe Spitz on Oct 15, 2013 1:58:00 PM

Very early in my career in packaging, my boss said, “nature’s egg is the best packaging ever”.  Knowing what I do now, I think, “what are you nuts? (foreshadowing!); no way”. Sure, the eggshell may maintain freshness, but the shell is so fragile that only because of man’s innovation in creative packaging has it been that the egg can be transported, stored, and sold to consumers with limited breaking and spoiling. Without man’s packaging solutions, the egg would only stay local to the chicken farmer and his immediate community. Custom packaging manufacturing has allowed the egg to be raised in one location and safely shared all around the globe.

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Topics: industrial packaging, creative packaging

A Look at Packaging Costs

Posted by Joe Spitz on Oct 8, 2013 8:45:00 PM

You may have seen these TV ads. The actor, dressed in black, the stubbly beard and jet black hair has him looking tough like Tony Soprano’s nephew, as he sits smugly with this legs up on the table. He kicks the competitor's bottle of vodka off the table and proclaims that his brand pours him a measured shot, while inquiring what the competitor’s brand does for him. Sticking with alcoholic products, one beer brand has some sort of a thermometer on the side of the can, in case the consumer can’t tell if it’s cold while touching it; another may have a new type of tear tab, a bigger mouth, to allow more beer to be consumed quickly.  It’s happening with most consumer products; the packaging is a greater selling point than the product inside. It appears consumers want these conveniences. In many of these scenarios, the cost of packaging is likely greater than the cost of the product it contains.

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Topics: better packaging, industrial packaging, retail packaging

Crisis is the Mother of Invention

Posted by Elaine Spitz on Sep 12, 2013 1:16:00 PM

In a recent New Yorker article by Malcolm Gladwell on economist/philosopher Albert O. Hirschman and “The Power of Failure”, Gladwell discusses Hirschman’s views on failure. Most people are fearful of failure and avoid it at all costs; in fact I read an article recently telling of a prestigious investment bank with scores of high achievers who are driven by enormous fear of failure.  Hirschman, of whom Gladwell states “Hirschman was a planner who saw virtue in the fact that nothing went as planned” takes a different stance.  As an advisor for The World Bank, surveying  its worldwide projects, Hirschman noted World Bank would develop infrastructure in Third World countries as a means to reduce anxiety about the future, presumably to allow for development.  Hirshman’s contention was that the exercise and challenge of development allows for unexpected creativity and well-planned economic growth. 

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Topics: innovation, creative packaging

Intercept Packaging Protection - Creative Uses at Home - Patio Table

Posted by Elaine Spitz on Aug 23, 2013 4:58:00 PM

There was a sharp explosive popping sound, then all the food and dishes caved through the outdoor table crashing onto the deck proceeded by the shattered glass. After a loud collective gasp, it took a moment for everyone to digest what had just happened. We all checked each other to verify that no one was hurt, and then preceded to the messy cleanup.

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Topics: anti-corrosion, consumer products, outdoor storage

Safety in Manufacturing: Top 5 Safety Manager Responsibilities

Posted by Elaine Spitz on Aug 2, 2013 12:30:00 AM

Safety in Manufacturing: Learn the Top 5 Safety Manager Responsibilities & Never Take Safety for Granted!

Want Safety In Manufacturing? Turn to the Safety Manager!

When it comes to safety in manufacturing, the safety manager is an employer’s point man for worker safety. This means that the safety manager’s responsibilities start with ensuring that all of the employer’s OSHA (Occupational Safety and Health Association) mandated responsibilities are met. The following are five of the main responsibilities OSHA places on employers:

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Topics: Cerasis, manufacturing

The Packaging of IP

Posted by Elaine Spitz on Jul 17, 2013 8:49:00 PM

A recent unanimous Supreme Court decision determined that genes cannot be patented. That seems like an obvious concept, but the issue is that the gene was difficult and expensive to isolate from the chromosomes in which it resides. On top of the initial expense, the possible inventions that could spring out of this innovation may be very lucrative, so the company who isolated the gene attempted to file the patents, but was rejected. In this case, the gene is a very strong indicator of breast and ovarian cancer - although it is a groundbreaking, innovative, and brilliant discovery (to paraphrase Justice Thomas), it is still a naturally occurring material and is, therefore, not patentable. This decision makes the findings unprotected and opens the doors for other companies or researchers to run with the recent discovery and possibly find ways to build on it.

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Topics: Bell Labs, manufacturing, packaging

Working Hard....Liberty Packaging Summer Greetings

Posted by Elaine Spitz on Jun 28, 2013 11:00:00 PM

This is a very short video - safe for work - be sure to turn on your speakers.

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Topics: innovation, Liberty Packaging

Fear, Change and Packaging

Posted by Elaine Spitz on Jun 24, 2013 9:57:00 PM

As I was reading Chris Brogan's (Human Business Works) recent article about change and fear, the paragraph that struck me was this one: "Before Netflix, Blockbuster was a sure thing. Before Zipcar, you owned a car, borrowed a car, or rented a car. AirBNB has changed hospitality options. Square gives everyone the ability to be a credit card merchant when that wasn’t true as recently as a few years ago without a lot of hassle." I was a loyal Blockbuster customer until Netflix made renting movies so easy. Once Hulu entered the scene with their free online TV shows, the computer became my central source of entertainment. It was only about 50 years ago that my family sat around a single small black and white TV that had only three channels of entertainment. Big changes.

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Topics: vci, innovation, packaging

Reasons Why Transportation Management Software Tackles Freight Costs

Posted by Elaine Spitz on May 28, 2013 3:07:00 PM

From the desk of Adam Robinson, Marketing Manager, Cerasis Inc. Google+

There are many reasons why disruptive technology, such as the Cerasis Rater web-based transportation management software aid in tackling holistic freight costs. Much like packaging, and protecting your invaluable company products is a part of doing business, often, the next step is shipping your products via full truckload, small package, or less-than-truckload. Like packaging, you want to make sure that when you look at investing in transportation, no matter how you do it, you have to look at all the cost factors, not just the price you see from a carrier. Does the carrier get your product to the customer in time often enough? Do they have enough insurance to cover you in case of a damaged freight situation, and finally, what is the freight cost to actually ship that?

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Topics: Cerasis



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