Liberty Intercept Blog

Today I learned that aseptic milk cartons (invented by Tetra-Pak), which are shelf-stable and do not require refrigeration, have long ago overtaken the old-fashioned glass bottle and, as Web Packaging describes it: "As a result, the aseptic carton, which predominates in Europe and Asia, has also made the refrigerated carton an afterthought in most of the world." The importance of this aseptic milk carton cannot be understated, as it allows people in developing countries to have easy, safe, convenient sustenance in the form of milk that keeps for months without refrigeration. We've mentioned here before that packaging can solve the world's hunger problem - this is clearly a step in the right direction.

By now you may have sensed the recurring theme of our recent posts, that of enthusiasm. This guest post by returning guest blogger Albert Greenhut, of EMI, hits the nail right on the head. Credit Albert for the photo of our enthusiastic sales team, at left.

Going from the high energy, high activity, and steady thump, thump, thump of the bag making machines to the muted skepticism and hushed conversations at the start of a sales meeting was a study in contrasts. The bag machines kept that steady beat going, no interruptions, no thoughts of anything but doing the job, making the bags, getting it done. The sales meeting, by contrast, was designed to see if that same dedication to getting the job done could be transferred to people, instead of transfer of film through the dancer rolls, the goal was training and a transfer of enthusiasm to the people. Joe Spitz and John Murphy both verbalized that at the beginning of the Liberty distributor training session: sales is the transfer of enthusiasm.

We had just finished our Intercept packaging training program and all the satisfied guests were headed back to their Friday afternoon routines, save one, Liberty’s Tennessee representative, Steve.  He had flown in from Nashville and was approaching the third evening of his stay. In his previous occupation, Steve was a Budweiser sales representative and can tell you anything you could possibly want to know about beer; okay I think you get it, Steve is fun.  Let’s go to Boston.  Elaine, Steve, and I jumped into the Volvo and drove directly to the best value in the City of Boston: the city-run parking garage under the Boston Common.

Today's guest post was contributed by Albert Greenhut of EMI. We happily welcome his input - Albert's photo and bio appear below the article.

I was once invited to be a salesman for a supply company. I have been told that I am personable and relatively well spoken, leading this HR representative to make such an offer. I mulled over this decision and turned down the offer because I thought that under the pressure of a sale I couldn’t perform, or that I would find my silver tongue corroding under pressure.

I was watching my beloved Patriots last Sunday and, at the risk of alienating football fans dedicated to other teams, I am continually impressed by Coach Bill Belichick’s methodology. Strange as it may seem, his methods are personal for me because of the barrier packaging we represent.  Belichick’s personnel system flies in the face of what is conventional today and this approach is similar to our Intercept Technology barrier packaging. Let me explain.

Liberty Packaging’s Recommended 6 Steps to Placement of Rust Inhibition Program

 1. Know that nature is fluid:  Where man’s understanding is derived from categorizing, nature is fluid and sometimes unpredictable. The atmosphere is ever changing.  Sure, in general, there are corrosive areas where it becomes more difficult for companies to ship and store, but that cannot always be predicted.
    Dramatic events such as:
    volcanos, tsunamis, earthquakes, wind storms, and hurricanes
    along with the understated variations such as:
    temperature changes, humidity, dew point changes, seasonal vegetation decay
    and man’s contributions to the atmospheric change with:
    emission releases and landfill placements
All can increase the amount of dust, soot, and corrosive gases in the atmosphere ready to rust your hard earned products. For this reason unanticipated problems may occur in areas where your company may have shipped previously without problems. If your product has value to you and your customer, prepare for the worst.

The weather has been unseasonably warm in New England recently, allowing us in this hardy group to participate in outdoor activities such as one of my favorites, hitting golf balls at the driving range. Because of surgery and the subsequent recovery, I haven’t been able to golf for the last few years, but with nice weather and a now-healthy body, it was great to swing the club at the ball again. Of course, for a rusty golfer, there were more misses than that crisp feeling of striking the ball cleanly.

We love all things packaging here at Liberty Packaging. We also appreciate innovation in other areas. ThomasNet's Industry Marketing News recently presented five breakthrough materials that have the potential to change the way we live. Even if you're already familiar with any or all, you cannot disagree: this is the stuff of which science fiction is molded.

Whether in business, or in our personal lives, part of doing the right thing these days involves increasing attention to sustainability concerns. With that in mind, we wanted to reshare some of our posts dealing with environmental and sustainability issues, in the world of packaging and beyond, beginning with our post defining the term "sustainable packaging" with the help of the SPC.

Most people appreciate a well-tested recipe. For that reason, I'm happy to share the recipe depicted at left, which was submitted to Southern Living Magazine by a Texan named Kathryn Watkins in 1984, and tested to be delectable by me and my dinner guests many times over. It would be a rich and delicious addition to your Thanksgiving (or regular day) table.