Liberty Intercept Blog

Willie Nelson’s Ode to Packaging

Posted by Elaine Spitz on Mar 28, 2011 8:33:00 PM

“You are always on my mind”...... it’s true - packaging is something I enjoy immensely and notice constantly - new materials, designs, labels, colors, and from my experience in the ad specialties industry, logos - packaging is always on my mind.

What brings this subject to mind is my very recent new-found respect for grocery store brands. I first noticed it when introduced to Whole Foods house brand 365. The products are good quality and definitely a value when compared with their pricing on other items.

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Topics: packaging, retail packaging

Packaging - More than Meets the Eye

Posted by Elaine Spitz on Mar 14, 2011 9:44:00 PM

Packaging is what catches your eye in the cereal aisle at the grocery store. It's the reason you gravitate to those great headphones in the big box electronics store or that geegaw on the checkout counter at the 24-hour shop near your office. Packaging, or more accurately, packaging design, when well thought out and executed, speaks to you, the target audience, and draws you in. Colors, brand names, materials, fonts, inks, logos, taglines, and mission statements, often more than what the product actually is or does, will dictate your purchase. 

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Topics: carbon footprint, packaging, protective packaging

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